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Services Marketing
- Summary • 40 pages • 2012
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Summary of the book "Services Marketing: Integrating Customer Focus across the firm. Only chapter 12 misses in this summary. This is the substance of this book is to be known for Services Marketing course at the university.
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Summary Book Services Marketing
- Summary • 78 pages • 2016
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- $10.52
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Summary of the book Services Marketing: Integrating Customer Focus Across the Firm, complemented with topics/theories discussed during the lectures. Written in English. 

Course: Services Marketing
Lecturer: Hans Haans
Tilburg University
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Summary Book Chapters 1-18 (Exam)
- Summary • 70 pages • 2015
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- $8.31
- 38x sold
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This summary contains all the chapters of the book "Marketing Services - Integrating Customer Focus Across The Firm" (. Alan Wilson et al) which students are considered Pre-Master Marketing Management indicated for Services Marketing. It is an English summary of 70 pages, containing references to the book (eg see table 2.1 on page 89).
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Everything you need for the Services Marketing exam!
- Package deal • 3 items • 2020
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- $8.86
- 34x sold
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A summary of all the lectures, all the papers and the entire book from the course Services Marketing at Tilburg University (2020). This bundle includes everything you need for the exam!
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Services Marketing, chapters: 1-11 and 13-18
- Summary • 35 pages • 2015
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- $6.97
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Summary of the chapters 1-11 and 13-15 from Services Marketing written by Alan Wilson Valerie A. Zeithaml Mary Jo Bitner & Dwayne D. Gremler; Second (2nd) European edition.
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Marketing Management 324
- Summary • 50 pages • 2018
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- $11.13
- 24x sold
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Services Marketing summaries.
Chapters 1, 3-5, 7-15
Really comprehensive. Full sentences. Neatly structured.
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Summary Services Marketing: Integrating Customer Focus Across the Firm (3rd. European ed.)
- Summary • 65 pages • 2017
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- $7.19
- 21x sold
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Summary Services Marketing: Integrating Customer Focus Across the Firm, 3rd European Ed. (excl. Ch. 9)
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Services Marketing: integrating customer focus across the firm: All Chapters
- Summary • 79 pages • 2018
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- $6.09
- 17x sold
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This summary contains all essential points and concepts per chapter of the book: Services Marketing: integrating customer focus across the firm. And offers good support in preparation for examinations.
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Services Marketing: Summary of Integrating Customer Focus Across the Firm
- Summary • 107 pages • 2020
- Available in package deal
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- $4.43
- 12x sold
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Complete summary of the book Integrating Customer Focus Across the Firm by Alan Wilson and Valarie A. Zeithaml (3rd Edition). For the course Services Marketing at Tilburg University. It includes everything needed for the exam!
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Extensive summery ALL lectures Service Marketing
- Class notes • 43 pages • 2020
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- $6.65
- 11x sold
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Extensive summery of ALL the lectures (1 t/m 12) from Hans Haans 2020.
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